Big-data is painting the data canvas with novel techniques and methods to handle new forms of business built on predictive intelligence. Going by the statement”Nothing is free in this world” organizations provide certain e-services to capitalize on the fact that if a customer is not paying for service, then he is the product who can be used to leverage the existing business. Customers at large including free users have chiseled their digital footprints which were hitherto ignored. Thanks to the emergence of big data; the values of such digital footprints have been recognized. Going by the law of survival, when left in wild, there is a need to establish and track the digital footprints in order to profile the customer base.
Big data analytic is emerging as a digital foot print tracker and modeler to provide the razor sharp strategic edge for organizations to leverage their existing business and cross pollinate.
Digital footprints are the journal log entries at various layers of the Internet interaction. It is everything about the individual. Web surfers leave their digital footprint for analysis. Going one step further, meticulously followed surfers journal will even indicate the mood swings of the surfer through the browsing traits and the sites visited at a macro level. Information committed on the web can be correlated for building the online profile.
Author-IT for Management, Oxford Press
